You’re Not Failing — You’re Bleeding Cash.

And You Don't Have To Fix It Alone.

You've carried the weight of every decision. Defensive Ascent - Squad gives you battle-tested tools, expert eyes on your business, and a community to keep you going.

IS THIS YOUR BUSINESS?

It's Hard Enough to Survive. Harder Alone.

⚠️	Cash is tight, and you’re losing sleep over what gets paid first.	⚠️	You’re resourceful, but you're also exhausted from trying to outthink chaos by yourself.
⚠️	Every decision feels like a gamble — vendors, payroll, debt, marketing.	⚠️	You know you're smart enough to fix this, but you're too overwhelmed to see the solution
⚠️	Cutting deeper feels dangerous, but standing still feels riskier.	⚠️	You need help now, not a 6-month coaching program that starts "when you're ready"

Sound familiar? You’ve gotten this far because you’re smart, tough, and committed. But even great founders hit a point where experience isn’t enough. What you need now is a clear plan—and a small circle who knows exactly how to help you work that plan under real pressure. This is Your Squad!

See How The System Works

WHY WE BUILT THE SQUAD TIER

Defensive Ascent was built for business owners like you who don’t have the luxury of theory, but can’t afford to keep flying solo either. You don’t need a full-blown consulting engagement. You need live feedback, smart adjustments, and a proven structure that works under crisis conditions.

We’ve worked hands-on with 100+ service-based small businesses under $5M. The Squad Tier combines that same system with real-time group support — so you’re never alone in triage.

The difference between businesses that survive financial pressure and those that don't isn't luck or size—it's having a clear, actionable plan when cash gets tight. You just need the right system to channel that energy into immediate, measurable results.

That's exactly what Defensive Ascent gives you!

The Most Expensive Decision Might Be Doing Nothing

Every founder thinks, “One more month. We’ll pull through.” It starts small—missing a payment, holding back your own paycheck, floating a vendor just a little longer. But you already know how this story goes. You're still hoping things will turn around, but they don't...not quickly enough for your business.

Missed payrolls turn into trust issues with your team.
Good staff leave when survival mode becomes permanent.
Vendor debt compounds as small delays stack up.
Reputation damage makes rebuilding even harder when cashflow does stabilize.

Now you’re forced into making the impossible choice of whether to stay open… or walking away from something you built with your whole self.

Smart founders act before desperation makes the choice for them.

Your competitors who acted quickly? They're not just surviving—they're positioning themselves to capture the market share from businesses that waited too long to get help.

Your Complete Financial Recovery Toolkit

Battle-tested tools that address the
exact problems keeping you up at night.

30-Day Cash
Recovery Plan

Weekly checkpoints to stop uncontrolled outflow and create breathing room.

Step-by-Step
Playbook + Worksheets

Eliminates decision fatigue. Know what to cut, keep, delay, and chase.

Live Squad Coaching
(weekly)

Apply the tools with expert input + peer experience to avoid costly missteps.

Cashflow Prioritization Tool

Rank what gets paid first with confidence—not hope.

Business Defense Modeling

Visualize where you're vulnerable before disaster strikes.

Squad Community Boards

Discuss your implementation with your squad members to avoid costly missteps.

This isn't theory—it's a step-by-step system designed for rapid implementation. Every worksheet is automated, every checklist prioritized, and every strategy has been tested by businesses just like yours. You'll know exactly what to do, when to do it, and how to measure your progress.

It's Not a Cost - It's Buying Back Margin

If your business brings in $30K/month, you're likely bleeding $2,400–$3,000 in unnecessary expenses or missed cash opportunities every 30 days. That’s not hypothetical—it’s what the averages say.

On average, businesses using this system uncover 8–10% in expenses to cut and 10–15% in cashflow improvements in just the first month!

For a $2M business, that’s $15K–$20K back in play—immediately. The Squad accelerates this by giving you feedback before you waste time chasing the wrong fixes.

And if you work through the system and Squad calls but don’t find meaningful moves?

We’ll refund you. Full stop.

You have enough stress—we won’t add to it.

8-10% Expense Reduction

10-15% Cashflow Increase

Feedback from Your Community

Secure My Spot

Form a Custom Squad — Built Around You

Business triage moves faster when you’re working alongside peers who understand your world. That’s why we offer founders the opportunity to build private Squads with other leaders they know and trust.

Here’s how Custom Squad formation works:

You identify 4 or more service-based business owners
Your group enters a private cohort together — same sessions, same frameworks, same timing.
No strangers. No irrelevant industries. No “explaining your business” every week.
Everyone moves faster because the context is aligned, and trust is already in the room.

Founders who build Custom Squads create stronger accountability, faster decisions, and fewer blind spots. This isn’t about learning alone — it’s about leading your circle through financial recovery together.

Custom Squad availability is highly limited to ensure group fit and cohort focus. If you're interested in forming a private Squad, apply to begin the intake process.

Apply to Form a Custom Squad

TIER COMPARISON (Solo vs. Squad)

	Solo ($450 + Add-Ons)	Squad ($2,400 - Fully loaded)
30-Day Recovery Plan	✅	✅
Full Toolkit & Worksheets	✅	✅
Automated Prioritization	✅	✅
Lifetime Access	✅	✅ Materials Only
Live Expert Review	⚠️ Add-On ($50 each)	✅ 2x Weekly Q&A
Live Coaching Calls	❌	✅ Weekly
Live Group Analysis	❌	✅ Targeted
Small Group Accountability	❌	✅ Built In

Join the Squad

Stop Guessing. Work the Plan...Together

Join the Squad. You'll get expert eyes, focused feedback, and a clear plan that's already helped dozens of businesses buy back margin under pressure. Start building your cashflow breathing room today.