Stop the Bleed. Stabilize Your Business. Start Today.

Is This Your Business?

You’ve Been Holding It Together. But It's Bleeding Through.

• You’ve watched profits shrink no matter how many hours you work.

• You’ve tried cutting costs but it feels like squeezing water from a stone.

• You’ve pushed sales harder but cash still slips away before bills are paid.

• You’re lying awake wondering how much longer you can keep this up.

If that sounds like you, Defensive Ascent – Solo gives you a step-by-step path out.

You’re Running Out of Time.

• You’re the one holding everything together—and it's starting to show.
• Your business does under $5M annually, service-based, and is heavily reliant on a few clients or staff.
• You’ve been profitable before, but now worried over whether you’ll make it another 30 - 60 days.
• Invoices are late, vendors are calling, and your best staff might walk.
• You're making cuts, but you're not sure they’re the right ones.
• You’re resourceful, but exhausted—and too deep in the weeds to see a clear path forward.

Sound familiar? You’ve hustled hard to keep your business moving—juggling clients, team, and operations with pure determination. You’ve made smart decisions under pressure, stretched every dollar, and kept things afloat when others would’ve folded. You're a capable business owner operating without the right plan during an unprecedented time. 

Founder Stories:

James Kim

Instead of scrambling, we tightened labor, trimmed menu waste, and got vendors to extend net terms. The plan gave me structure during chaos—I just wish I’d started it earlier.

Sarah Mitchell

Within a week, I’d cut $1,200 in recurring tech and paused a non-performing ad campaign. It didn’t just stop the financial bleed—it gave me space to breathe and reset my strategy.

Emily Johnson

In 30 days, I went from chasing overdue invoices to having $15K in positive cashflow. Solo gave me clarity when everything else felt like noise.

Ahmed Patel

Extended cash runway by 90+ days, removed 40% of delivery bottlenecks, and landed a new retainer worth 2x what we'd lost.  We had a full plate and time to enjoy it again.

The Most Expensive Decision Might Be Doing Nothing

It starts small—missing a payment, holding back your own paycheck, floating a vendor just a little longer. But you already know how this story goes. You're still hoping things will turn around, but they don't...not quickly enough for your business. The cash reserves you have today? Gone. That payroll you're barely making? You missed it last week and had to let two people go. Now you’re forced into making the impossible choice of whether to stay open… or walking away from something you built with your whole self.

Your competitors who acted quickly? They're not just surviving—they're positioning themselves to capture the market share from businesses that waited too long to get help.

This isn’t just about numbers—it’s about what happens if you keep operating through crisis with no plan.

You don’t need another month of duct tape and panic. You need a clear system to stop the bleed, reclaim breathing room, and make the kind of decisions that future-you will thank you for.

What’s This Actually Worth?

If your business brings in $30K/month, you're likely bleeding $2,400–$3,000 in unnecessary expenses or missed cash opportunities every 30 days.  Industry benchmarks show service-based businesses using these tools cut expenses by 8–10% and increase cashflow by 10–15% - in just the first month!

With Defensive Ascent – Solo, you’ll:

• Pinpoint the leaks in your business with diagnostic tools.

• Stop the bleed using proven triage steps (cashflow-first, not revenue illusions).

• Stabilize your operations so bills, staff, and customers stop slipping through the cracks.

• Track your recovery with simple scorecards (cash, profit, and runway — no fancy dashboards required).

Why We Built Defensive Ascent

This business was built to help stable companies scale—but that was before everything changed. In the last year, we’ve watched far too many once-profitable businesses get blindsided by late payments, rising costs, dried-up leads, and disappearing margins. Some struggled. Others didn’t make it. That’s not just unfortunate—that’s unacceptable.

We believe thriving starts with surviving. So we paused our scaling programs and asked a better question: 

"What does a business owner need to make smart decisions on profit leak issues when there’s no room for error?"

1. The default is Do-It-Yourself trial and error with no expert guidance, but that's why 90% of businesses (even in good markets) fail.  It's too slow, it's unguided, and it's very risky.
2. If you've got money to burn, you can hire an agency and outsource your fix.  It will cost 10s of 1000s upfront, with no guarantee that it works, and it's likely they'll suggest what works for companies with a way larger customer base and way more employees to do all the complicated work they throw at you.  If you don't have that big a margin for error or an army of people to throw at fixing the issue, those don't work.
3. If you stay the course, you'll continue to bleed profits until there's not enough money left to run the business.  Definitely not an option!

This is the answer to that question. A self-paced system built from the same battle-tested tools, but adapted for SMB founders in financial triage. You bring your numbers. The tools do the analysis.  Defensive Ascent – Solo is designed for founders who need relief, plug-and-play tools, and expert guidance now without breaking the bank.